Research and analysis

Digital Identity Sectoral Analysis: Interim Findings

Interim findings from OfDIA's research on the UK's digital identity industry, including figures on size, employment and revenue.

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The Office for Digital Identities and Attributes (OfDIA), part of the Department for Science, Innovation and Technology (DSIT), has commissioned Oliver Wyman, Perspective Economics and Projects by IF to conduct a study of the digital identity sector in the UK.

Key findings include:

  • 270 firms operating in the UK digital identity market. Of these, 231 are dedicated providers focused on digital identity, and 39 are diversified firms offering digital identity alongside other services.

  • These firms generated £2.05 billion annual revenue in 2023/2024, with £858 million Gross Value Added (GVA) and 10,813 full-time equivalent (FTE) employees 

  • Approximately half of firms are registered in London, with clusters in the South East (15%) and North West (9% of firms, 15% of employment)

  • The sector serves a wide range of industries, including financial services (85% of providers), health and public sector (58%), and technology sectors (57%) 

  • The sector demonstrates strong productivity, with GVA per employee (£79,366) approximately 42% higher than average UK employee estimates  
  • Employment has grown consistently (average of 11.7% per annum) over the past five years  
  • If current growth rates continue, the sector could reach an estimated £4 billion (mid-scenario) in revenue by 2030

This interim sectoral analysis has been undertaken by Perspective Economics.

Additional research including market adoption, barriers and opportunities for growth, and consumer understanding of digital identity is underway, and will be shared in 2025.

*[OfDIA]; The Office for Digital Identities and Attributes *[DSIT]: Department for Science, Innovation and Technology

Updates to this page

Published 21 December 2024

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