Research and analysis

Evaluating browser-based cookie setting options

A study exploring UK consumers preferences and behaviours when managing Cookie settings online.

• From: Department for Science, Innovation and Technology
• Published: 4 September 2024

Documents

Evaluating browser-based cookie setting options to help the UK public optimise online privacy behaviours

Ref: DSIT-2024/005

PDF, 5.17 MB, 42 pages

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Details

Between August and December 2023, the Department for Science, Innovation and Technology commissioned the behavioural Insights team to conduct an online experiment with 5,019 UK adults (18+). The aim was to understand how best to facilitate informed privacy decisions, while reducing the burden of choosing cookie settings website-by-website.

Published 4 September 2024