Evaluating the approved driving instructor cycle awareness pilot
Presents findings from a pilot aiming to raise awareness of cyclists through training resources for approved driving instructors (ADIs) and learner drivers.
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This report explores findings from the approved driving instructor (ADI) cycle awareness pilot, including a randomised control trial. The pilot aimed to improve new drivers’ interactions with cyclists and raise awareness of cyclists’ behaviour.
The report evaluates the impact that cycle awareness training resources for ADIs and learner drivers had on people’s attitudes towards and awareness of cyclists.
The report reveals that:
- ADIs found the main course components useful, especially ‘Sharing the Road Together’
- awareness of the Bikeability Trust among participants increased from 20% to 47%
- attitudes toward cyclists improved slightly in 2 areas
The evaluation, conducted by Ipsos UK, was funded as part of the Department for Transport’s Cycling and Walking Investment Strategy.