Promotional material
Social media messages
Published 12 September 2024
© Crown copyright 2024
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This publication is available at https://www.gov.uk/government/publications/home-responsibilities-protection-communication-resources/social-media-messages
We’ve developed a range of assets and accompanying messages for you to feature on your organisation’s social media sites. The messages can be personalised as necessary to feature messaging relevant to your organisation and the support you can offer.
We recommend you feature a mix of messaging directed to impacted people and to their family and friends to maximise the number of people we reach and support.
1. Social media for impacted people
| Option | Link with asset | Wording on asset | Key messages |
|---|---|---|---|
| 1 | Asset 1 | Don’t miss out. Home Responsibilities Protection may increase your State Pension | Make sure you didn’t miss out on Home Responsibilities Protection (HRP) which may increase your State Pension. Find out more and complete the eligibility checker https://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |
| 2 | Asset 2 or 3 | Did you receive Child Benefit before May 2000? | If so, don’t miss out on Home Responsibilities Protection (HRP). It’s worth checking if you can claim, which may increase your State Pension. Find out more and complete the eligibility checker. https://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |
| 3 | Asset 2 or 3 | Did you receive Child Benefit before May 2000? | Check if you can claim Home Responsibilities Protection (HRP) which may increase your State Pension. You could be entitled to extra State Pension by claiming missing Home Responsibilities Protection. Find out more and complete the eligibility checker. https://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |
| 4 | Asset 2 or 3 | Did you receive Child Benefit before May 2000? | If so, check if you can claim Home Responsibility Protection (HRP) which may increase your State Pension. Find out more and complete an eligibility checker to see if you can make a claim. https://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |
| 5 | Asset 4 | Did you get Child Benefit between 1978 and 2000? | Make sure you didn’t miss out on Home Responsibilities Protection (HRP). If you did, you may be able to make a claim to increase your State Pension payments. Use our free eligibility checker and find out more about making a claim https://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |
2. Social media for family and friends
| Option | Link with asset | Wording on asset | Key messages |
|---|---|---|---|
| 1 | Asset 5 or 6 | Do you know someone who received Child Benefit before 2000? | Do you know someone who received Child Benefit before 2000? They might be able to claim Home Responsibilities Protection (HRP) to increase their State Pension. If so, please support them to check if they can claim Home Responsibilities Protection to increase their State Pension. Find out more and support them to complete the eligibility checker hthttps://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |
| 2 | Asset 5 or 6 | Do you know someone who received Child Benefit before 2000? | If so, please help them check if they can claim Home Responsibility Protection (HRP) which may increase the amount of State Pension they are entitled to. Find out more and support them to complete an eligibility checker to see if they can make a claim https://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |
| 3 | Asset 5 or 6 | Do you know someone who received Child Benefit before 2000? | Do you know someone who received Child Benefit between 1978 and 2000? If so, they might be entitled to make a claim which may increase their State Pension. Find out more and complete an eligibility checker to see if they can make a claim. https://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |
| 4 | Asset 7 | Check if family and friends are eligible to claim missing Home Responsibilities Protection (HRP) | Do you know someone who received Child Benefit between 1978 and 2000? If so, they might be entitled to make a claim which may increase their State Pension. Find out more and complete an eligibility checker to see if they can make a claim https://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |
| 5 | Asset 8 | Do you know someone who got Child Benefit between 1978 and 2000? | If they’re not getting a full State Pension, or if they still have gaps in their National Insurance record, it could be because they missed out on Home Responsibilities Protection between these dates. Find out more and support them to complete the eligibility checker https://www.gov.uk/government/publications/home-responsibilities-protection-and-state-pension-entitlement?utm_source=stk_hmrc_toolkit&utm_medium=social&utm_campaign=hrp |