Corporate report

Infant formula and follow-on formula market study final report

Findings and recommendations from the Competition and Markets Authority's (CMA) infant formula and follow-on formula market study.

• From: Competition and Markets Authority
• Published: 14 February 2025

Documents

Overview

HTML

Overview

PDF, 351 KB, 8 pages

Executive summary

PDF, 700 KB, 34 pages

Final report

PDF, 2.48 MB, 185 pages

Appendix A: regulatory and policy framework

PDF, 187 KB, 15 pages

Appendix B: the consumer journey

PDF, 492 KB, 42 pages

Appendix C: shares of supply methodology

PDF, 214 KB, 7 pages

Appendix D: pricing analysis methodology

PDF, 1.97 MB, 19 pages

Appendix E: margins methodology

PDF, 156 KB, 7 pages

Appendix F: supporting evidence and analysis relating to competition in the market

PDF, 310 KB, 25 pages

Glossary

PDF, 140 KB, 5 pages

Experiences using infant formula and follow on formula – updated qualitative research report (Thinks Insight & Strategy)

PDF, 1.06 MB, 104 pages

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Details

Find out more about the CMA’s infant formula and follow-on formula market study.

In November 2024, we published the interim report setting out the provisional findings and possible options to address the emerging concerns.

Published 14 February 2025