Corporate report

Infant formula and follow-on formula market study interim report

Findings from the Competition and Markets Authority (CMA) infant formula and follow-on formula market study setting out its provisional findings and possible options to address its emerging concerns.

• From: Competition and Markets Authority
• Published: 8 November 2024

Documents

Executive summary

PDF, 364 KB, 30 pages

Interim report

PDF, 2.28 MB, 144 pages

Appendix A: regulatory and policy framework

PDF, 192 KB, 14 pages

Appendix B: the consumer journey

PDF, 464 KB, 39 pages

Appendix C: shares of supply methodology and additional provisional findings

PDF, 212 KB, 7 pages

Appendix D: pricing analysis methodology and additional provisional findings

PDF, 1.68 MB, 19 pages

Appendix E: margins methodology

PDF, 140 KB, 5 pages

Glossary

PDF, 137 KB, 6 pages

Experiences using infant formula and follow on formula – qualitative research report (Thinks Insight & Strategy)

PDF, 1.06 MB, 104 pages

Details

Find out more about the CMA’s infant formula and follow-on formula market study. 

In February 2025, we published the final report setting out our findings and recommendations including an updated qualitative research report from Thinks Insight & Strategy.

Published 8 November 2024