Mergers customer survey design and presentation
Good practice in the design and presentation of customer survey evidence in merger cases.
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This document sets out the Competition and Market Authority’s approach to many aspects of the design, interpretation and assessment of surveys that may form part of the evidence base in merger cases. It is provided as a resource for those who may commission, conduct or submit as evidence a customer survey as part of a merger case.
Please note that all references to issues of jurisdiction or procedure in mergers cases must be read in the light of Mergers: Guidance on the CMA’s jurisdiction and procedure (CMA2); in the case of conflict, CMA2 prevails.
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Published 1 March 2011Last updated 23 May 2018 + show all updates
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updated guidance published.
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First published.