Guidance

Online reviews and endorsements: advice for businesses

Information for businesses on how to comply with consumer protection law on online reviews and endorsements.

• From: Competition and Markets Authority
• Published: 19 June 2015
• Last updated: 4 March 2016 — See all updates

Documents

Online reviews: letting your customers see the true picture

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Giving a balanced picture: do’s and don’ts for online review sites

HTML

Online endorsements: being open and honest with your audience

HTML

Details

Websites that publish reviews should make sure that they provide the full picture to their audience and comply with the law.

Businesses, media agencies or individuals that publish opinions online should make sure that content which has been paid for is clearly identifiable. Otherwise the business, media agency and the person publishing the content might break the law.

This information explains what review sites, businesses, media agencies and those publishing opinions online should do to make sure they comply with consumer protection law.

Published 19 June 2015
Last updated 4 March 2016 + show all updates

1. 4 March 2016

   Updated 60-second summary published.

2. 11 February 2016

   New 60-second summary added.

3. 19 June 2015

   First published.