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Online reviews and endorsements: advice for businesses, agencies and influencers
Information and advice for businesses on how to comply with consumer protection law in the online reviews and endorsements sectors.
The Competition and Markets Authority’s (CMA) call for information found that online reviews and endorsements are proving useful to consumers, but also highlighted a number of concerns about practices in these sectors. Following the call for information the CMA launched 5 cases aimed at maintaining consumer trust:
- Trusted trader and care home review sites
- Retailer hosting reviews on its website: improvement of practices
- Fake online reviews
- Non-disclosure of paid endorsements
- Non-disclosure of paid endorsements (social media)
Our short advice and open letters explain what review sites, businesses, media agencies and those publishing opinions online should do to make sure they comply with consumer protection law.