Collection

Online reviews and endorsements: advice for businesses, agencies and influencers

Information and advice for businesses on how to comply with consumer protection law in the online reviews and endorsements sectors.

The Competition and Markets Authority’s (CMA) call for information found that online reviews and endorsements are proving useful to consumers, but also highlighted a number of concerns about practices in these sectors. Following the call for information the CMA launched 5 cases aimed at maintaining consumer trust:

Our short advice and open letters explain what review sites, businesses, media agencies and those publishing opinions online should do to make sure they comply with consumer protection law.

Advice on online and social media endorsements

Open letters

Advice for businesses

Updates to this page

Published 4 April 2016