Research and analysis

Review of loyalty pricing in the groceries sector

The Competition and Markets Authority's review of loyalty pricing in the groceries sector.

• From: Competition and Markets Authority
• Published: 27 November 2024

Documents

Executive summary

HTML

Executive summary

PDF, 670 KB, 18 pages

Findings report

PDF, 1.7 MB, 117 pages

Appendix A: Consumer survey

PDF, 341 KB, 10 pages

Appendix B: Comparative pricing

PDF, 159 KB, 6 pages

Data tables

MS Excel Spreadsheet, 697 KB

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NatCen technical report

PDF, 450 KB, 25 pages

Details

The findings from our review of loyalty pricing by supermarkets.

Our report has found that shoppers who are members of a loyalty scheme can almost always make a genuine saving on the usual price by buying loyalty priced products. This should give shoppers confidence that they are not being treated unfairly.

Our report also summarises the findings from our consumer survey in relation to shoppers’ attitudes to loyalty pricing and its impact on their behaviour.

Find out more about our work in this area, including next steps.

Published 27 November 2024