Research and analysis

Social media influencers and counterfeit goods

Research into the effect of complicit social media influencers on the consumption of counterfeit goods in the UK.

• From: Intellectual Property Office
• Published: 22 December 2021

Documents

Social media influencers and counterfeit goods Executive summary

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Social media influencers and counterfeit goods

Ref: 978-1-915090-22-5

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Details

This is a pilot research looking into the impact of social media influencers promoting counterfeit products on levels of counterfeit consumption.

Findings and opinions are those of the researchers, not necessarily the views of the Intellectual Property Office (IPO) or the government.

This research was carried out by Dr David Shepherd, Kate Whitman and Professor Mark Button of the University of Portsmouth, on behalf of the IPO.

Published 22 December 2021