Research and analysis

The impact of lookalikes

The issue of lookalikes is one that has been on the policy and business agenda for at least two decades.

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The impact of lookalikes

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Well-known brands, and brand-owners’ groups, have long advocated specific and adequate protection against lookalikes under United Kingdom law, particularly in the context of possible business-to-business harm.

More recently, the issue has also become more prominent on the agenda of the European Union both in the context of so-called ‘free-riding’ in relation to trade mark law, and with respect to possible unfair commercial practices.

Authors: Phillip Johnson, Johanna Gibson and Jonathan Freeman.

Updates to this page

Published 31 May 2013

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