Research and analysis

Trade mark incentives

Investigation of potential links between trade marking and performance.

Documents

Trade mark incentives

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Trade mark incentives: executive summary

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Details

These research documents give an overview of corporate trade marking activity in the UK, analyse the role of trade marks in the innovation process for firms and their impact on households and explore possible links between trade marking and branding.

Authors: Mark Rogers and Christine Greenhalgh.

Updates to this page

Published 8 July 2011

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