UK Shared Prosperity Fund: branding and publicity (6)
This page provides information on branding and publicity for the UK Shared Prosperity Fund.
Applies to England, Scotland and Wales
Branding and publicity
6.1 Branding and publicity play a key role in ensuring effective promotion and acknowledgement of the wider UK government agenda and as part of that the UK Shared Prosperity Fund.
6.2 These requirements relate to all communications materials and public facing documents relating to funded activity – including print and publications, through to digital and electronic materials. This includes any preparatory activity linked to the Fund.
6.3 All Grant Recipients (GRs) must comply with these requirements. These replace the previous branding and publicity information, updated on 8 March 2023 (England, Scotland and Wales) and 12 June 2023 (Northern Ireland). Going forward, any UKSPF projects should only be using the ‘Funded by UK Government’ logo and you should no longer use the ‘Powered by Levelling Up’ logo. The placement of the ‘Funded by UK Government’ logo does not change.
We do not expect existing assets with the Levelling Up branding to be taken down or removed but should be amended when assets are next updated.
UK government branding requirements
6.4 UK government publicity and branding requirements must be followed for all UK government funded projects. This includes the UKSPF. The requirements cover several areas including logo use, production of plaques, print and digital materials, and also co-branding. For more information visit: Funded by UK government Branding Manual.
6.5 For the UKSPF, co-branding is only permitted with funders, grant recipients or joint deliverers.
UK Shared Prosperity Fund specific requirements
6.6 In addition to the UK government requirements stated above, several additional requirements for UKSPF projects must be adhered to. These are listed below:
Digital materials including websites and social media
6.7 Digital channels can provide a quick way to reach audiences and promote Fund activities. Where details of Fund activities are published on website, a clear and prominent reference to the funding from the UKSPF is to be included as follows:
‘This project is [funded/part-funded] by the UK government through the UK Shared Prosperity Fund.’
6.8 Where practical, project deliverers should also include a link to the UK Shared Prosperity Fund webpage and the following text (which must also be used for notes to editors):
The UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills.
For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
6.9 When describing or promoting Fund activities on social media such as Twitter, the following hashtag (#) should be used #UKSPF. This will be re-tweetable by UK government allowing others to follow Fund activities.
6.10 A cost-effective way to promote Fund activities is through the media. It is good practice to develop press releases at the launch of activities, and subsequently to announce key milestones and achievements.
6.11 Press releases must include a clear and prominent reference to the UKSPF, in the main body of the press release as follows:
‘[This project/Name of project] has received £[INSERT AMOUNT] from the UK government through the UK Shared Prosperity Fund’.
6.12 It is a requirement to also use set notes to editors in all media activities. The text to use has been provided above in the Digital Materials section.
6.13 We do not require sight of any branding and publicity activities undertaken by project deliverers while delivering Fund activities, but evidence of compliance with branding and publicity guidance should be retained for monitoring and audit purposes.
6.14 Please also ensure that you keep UK government informed of any future publicity opportunities, via your reporting to MHCLG.
Updates to this page
Last updated 29 July 2024 + show all updates
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MHCLG has issued revised guidance on the UK Shared Prosperity Fund branding requirements for England, Scotland and Wales.
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Updated link to latest guidance on UK government branding requirements.
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Welsh added
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Added translation