Misleading environmental claims
The CMA is investigating how products and services claiming to be 'eco-friendly' are being marketed, and whether consumers could be being misled.
The CMA is working to understand better how consumer protection law can be used to tackle false or misleading environmental claims that affect consumers. This work contributes to our Annual Plan commitment to support the move towards a low carbon economy.
We’re focusing on:
- how claims about the environmental impact of products and services are made
- whether these claims are supported by evidence
- whether these claims influence peoples’ behaviour when buying products and services
- whether consumers are misled by an absence of information about the environmental impact of products and services
Want to learn more about how you can spot ‘green claims’? Visit our Green Claims Code campaign website.
At this early stage, we’ve not reached a view as to whether consumer protection law may have been broken. However, we find evidence that some businesses are making misleading claims or omissions about how environmentally friendly their products or services are, we could take enforcement action.