Research and analysis

European Antibiotic Awareness Day: evaluations

The European Antibiotic Awareness Day (EAAD) evaluation reports show the success of activities from 2013 onwards and make recommendations for the future.

• From: Public Health England
• Published: 13 June 2014
• Last updated: 9 November 2018 — See all updates

Documents

World Antibiotics Awareness Week, EAAD and Antibiotic Guardian campaign: activities overview 2017

Ref: PHE publication gateway reference: 2018588

PDF, 3.89 MB, 24 pages

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Poster: Evaluation of the Antibiotic Guardian campaign to help tackle antimicrobial resistance

PDF, 579 KB, 1 page

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Poster: Developing a UK-wide antimicrobial resistance campaign: moving from awareness to engagement

PDF, 758 KB, 1 page

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European Antibiotic Awareness Day (EAAD) 2013 Evaluation Report

PDF, 1.01 MB, 48 pages

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EAAD: activities overview 2013

PDF, 4.52 MB, 25 pages

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World Antibiotics Awareness Week, EAAD and Antibiotic Guardian campaign: activities overview 2014 to 2016

PDF, 7.06 MB, 94 pages

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Details

The main aim of the 2013 campaign was to:

• educate and inform patients, healthcare professionals and the general public about the use of antibiotics
• raise awareness of the importance of stopping bacterial infections becoming resistant to antibiotics
• reduce the expectation of antibiotics for colds, coughs and sore throats.

EAAD 2013 matched its main messages and activities with the objectives of the UK 5 Year Antimicrobial Resistance Strategy 2013 to 2018.

Antibiotic Guardian (AG) was launched as part of the UK’s activities for EAAD 2014. This online pledge-based intervention, aimed to improve knowledge and behaviours regarding antibiotic prescribing and use among healthcare professionals and the public.

All demographic and spatial AG pledge data was analysed. In addition 2 online surveys were conducted to evaluate the campaign:

1. Antibiotic Guardians (AGs) to assess changes in knowledge and behaviour (outcomes) before and after the AG campaign.
2. Professional organisations that registered participation for EAAD to investigate organisational behaviour change and feedback on the campaign.

Published 13 June 2014
Last updated 9 November 2018 + show all updates

1. 9 November 2018

   Added 'World Antibiotics Awareness Week, EAAD and Antibiotic Guardian campaign: activities overview 2017.'

2. 17 November 2016

   Uploaded updated version of activities overview 2014 to 2016.

3. 3 November 2016

   Uploaded 2014 to 2016 activities overview.

4. 13 June 2014

   First published.