Research and analysis
Insights into product recall effectiveness
Research testing behaviourally-informed product recall messages with a consumer panel.
Documents
Details
This report details research looking at product recall, with the aim of providing insights to support increasing the effectiveness of product recall action.
The research tested behaviourally-informed product recall messages with a consumer panel. Responses were measured in terms of perception, sense of urgency, emotional response and likely action.
This research was carried out in 2017.